Zhongyi earned her bachelor's degree in Finance from the College of William and Mary and received her master's degree in Integrated Marketing Communications from Northwestern University. During the programs, she focused on the branding strategy sequence which prepared her with a solid understanding in a wide scope of marketing concepts, and acquired proficiency in market research and data analytics to support data-driven strategies. She developed strong critical thinking skills and a business mindset through plenty of collaborative projects as well as previous experience working in e-Commerce marketing and customer engagement.
